PETER DRUCKER FAILED YOU.
In 1954, famed author Peter Drucker, wrote a book entitled The Practice of Management. Peter’s central argument was that business only has two functions that produce results: marketing and innovation. The others, like sales, are cost-drivers and opposing functions and thus can never align. This theory put marketing and sales in silos that commonly don’t communicate with one another and in some cases have an adversarial relationship.

WE CAN FIX IT.

Approach

After decades of working in full-service ad agencies, we came to realize that the standard model of B2B marketing agency services is broken: maximize revenue of the agency while delivering marketing qualified leads to the client. This model works fine for a while. But inevitably, a smart executive will begin to question the impact of the agency spend on the organization’s bottom line and act accordingly. That’s why client turnover in the agency world is so high. Agencies simply don’t go far enough to accelerate sales. They don’t know how to.

And that’s where we come in.

We have developed a focused process that ensures we attract and close profitable revenue in today’s disruptive, non-aligned, digitally-led environment. It is derived from the AIDA model that defines the typical path of purchase – awareness, interest, decision, action – with varying types of content to advance the buying decision at each stage.

And that’s where we come in.

We have developed a focused process that ensures we attract and close profitable revenue in today’s disruptive, non-aligned, digitally-led environment. It is derived from the AIDA model that defines the typical path of purchase – awareness, interest, decision, action – with varying types of content to advance the buying decision at each stage.

Our approach enables you to identify your top-of-funnel sales opportunities, insert yourself into their self-directed buyer journey and secure the sale.

Each and every time.

Brand activation

B2B brand activation refers to any interaction through which your brand builds lasting connections with your target audience. Before you begin, however, it’s critical to understand how your brand aligns with each customer segment, their pains and what they’re seeking in a solution provider.

  • Business intelligence
  • Customer lifecycle program design
  • Event strategy
  • Messaging strategy
  • Persona development
  • Sales enablement program design
  • Sales playbook development
  • Value proposition development

Demand generation

B2B demand generation builds relationships with your potential customers by getting them excited about your product or service. When executed correctly, demand generation reaches customers at various touch points throughout the sales cycle with content that will influence them to take the next step in their purchasing decision.

  • Application development (voice, mobile)
  • Buying guides and product collateral
  • Case study development
  • CRM development
  • Direct marketing
  • Display advertising
  • E-commerce development
  • Event management
  • Infographic development
  • Mktg. automation platform development
  • ROI calculators
  • Sales presentations
  • Sales training
  • SEO/SEM
  • Social media
  • Technical and application articles
  • Video production
  • Virtual reality
  • Webinars
  • Website and landing page development

Performance

B2B marketing ROI is the practice of attributing profit and revenue growth to B2B marketing initiatives. Typically, marketing ROI is used to justify marketing spend and budget allocation for ongoing and future campaigns and initiatives.

  • A/B testing
  • Buyer behavior analysis
  • Campaign reporting
  • Conversion analysis
  • Dashboard development
  • Data measurement strategy
  • Digital media analysis
  • Optimization consulting
  • Trends analysis
  • User experience testing

Capabilities

  • RIVET is one of the few firms that understands that revenue is what growth is ultimately measured by. They truly understand a value proposition so that leads turn into opportunities and opportunities become revenue.
    Mike McCalley
    Vice President of Marketing at Vixxo
  • RIVET’s rare combination of industrial marketing vision producing effective campaigns that generate sustainable profitable growth, coupled with the team’s sense of urgency, devotion and contagious enthusiasm distinguishes them from everyone else.
    William Otis
    Marketing, Business and Strategy Executive
  • We selected RIVET to manage all demand generation for the Westinghouse Electric Licensing Program. Their intimate understanding of this process as it relates to identifying, attracting and securing new licensees is second-to-none.
    Kathleen Katz
    Vice President of Marketing at Westinghouse
  • RIVET delivered with minimal reliance on myself and my team. The work they did resulted in a nearly 10x return within months. Results like these, and this quickly, is incredible! It takes a village... and RIVET is my village!
    Hila Shpigelman
    Marketing, CECO Environmental
  • RIVET did an outstanding job presenting the latest trends in B2B sales and marketing with our global communications board earlier this year. We relied on their expertise and highly recommend them in this regard.
    Sheryl Zapcic
    Director, Corporate and Market Communications, North America at Voith Holding, Inc.
  • RIVET earned the job of developing the website after they saved my butt with another website I was launching. I didn’t have to explain what had to be done to them—they just jumped in, optimized the site, and enabled us to hit our launch date.
    Joe Weinlick
    Chief Marketing Officer at Catalyst
  • This is the most excitement I've seen surrounding my brand in 22 years.
    Frank Cozza
    Chief Executive Officer at Gondola Skate
Need an agency?

We get results.

 
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2020 RIVET, LLC. ALL RIGHTS RESERVED.
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