Whether working on a pumpjack in the scorching West Texas heat or a drill rig in the freezing Arctic winds, oil and gas engineers need reliable motors, drives and control systems that deliver consistent performance despite harsh environmental conditions.
As a global manufacturer of these systems, TECO-Westinghouse (“TECO”) is uniquely qualified to solve these problems. Unfortunately, however, customers’ sales experiences were plagued by the poor design and information architecture of the company’s website, as well the commercial sales team’s inexperience with this new target industry.
Initial response to the new website was overwhelmingly positive in every KPI (website traffic, traffic sources, bounce rates, conversion rates, etc.). Within 30 days from launch, in fact, user engagement increased 136% and leads generated from the website improved five-fold.
Perhaps the most glowing “thank you” we could have received, however, was the company president’s warm acknowledgement of our work in front of his management team. Our client contact followed by highlighting our “contagious enthusiasm” in generating sustainable profitable growth.