One of the most critical steps to aligning your sales and marketing efforts is creating a service level agreement ("SLA"). Traditionally, an SLA serves to define exactly what a customer will receive from a service provider. But SLAs can establish a set of agreements and deliverables between two internal parties as well, and sales and marketing agreements are among the most crucial. It's not just happy talk either; 65% of marketers whose companies have established SLAs see higher ROI from their inbound marketing efforts.
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